Podcasting has been around for a long time. Recently there has been a resurgence in the popularity of podcasts. As an avid listener of podcasts, I find this one fundamental truth to be unchanging. People want high-quality content. Not to be confused with high-quality audio. This means that you do not need to have a massive expensive studio to start podcasting. If push came to shove, you could record an entire podcast on your phone.
The beauty of podcasting is that it is a non-linear form of media broadcasting. Because podcasting does not conform to the constraints of traditional broadcast media, you do not have to follow a set schedule of content. You do not have to fill a thirty-minute block of time every Thursday night at nine. If the content that you have only fills seven minutes on a Tuesday, so be it. Release that episode.
The empirical value of a podcast episode does not come from sponsors and advertisers. It comes from the content that you produce and how your listeners relate to that content and to you. I created Podtrics because I wanted a tool that drives the podcasters creative ability forward by removing the complexity of podcasting infrastructure. I wanted a tool that is simple and easy to use, a tool that caters to the creators needs, and not making the creator cater to the company.
Podtrics is very early stage right now, but I am extremely excited to create more functionality for podcasters both big and small.