A successful podcast is a podcast the people keep coming back to. People are more likely to return if they know what to expect from your show. That being said, if there is one thing that you take away from the article is that consistency is going to be key.
Determine Your Opener
Step 1 in this process is to determine how you plan to greet people who listen to your podcast. Are you going to do a cold open and just start talking to them? Probably not. When you’re meeting someone for the first time, you introduce yourself, the same is true when opening a podcast episode. You can also have theme music behind your intro or have a recording that you use over and over again. The sticking point here is not what method you use to open your show, but what you chose to say.
Define Your Talking Points
Step 2 is to define your talking points. This can be as simple as a bullet point list of the topics you want to cover in the episode. It can be particularly useful when the episode is conversational in nature. By putting this list together, you can get a high level overview of the flow of the conversation and subsequently, the flow of the episode.
Step 3 is technically optional, but is recommended. Ask your guest if they have anything they would like to callout or share. By doing this, you provide your guest with the opportunity to reach an audience that they may not otherwise have been able to access.
How you chose to close your episode is just as important as how you chose to open it. Properly closing your episode means you’ve said everything that needed to be said, arrived at a natural conclusion, and provided additional methods for your audience to engage with you. This could be following your social media accounts, submitting questions via email or your podcast website, or any other engagement method.
By properly closing, you are also laying the groundwork for listeners to get excited about future episodes.