How to Define Your Podcast’s Identity

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What Does it Mean to Have an Identity?

Merriam Webster defines identity as “The distinguishing character or personality of an individual.” It’s important that we know what it means to have an identity as we work do figure out what our podcast’s identity will be.

First Off, Who are You?

In order to define the identity of your podcast, we first need to define what your personal identity is. Now this may seem a bit scary but I’m not talking about identifying on a psychological level who you are. What we need to figure out is what characteristics define you?

Are you a mother or father? Are you a son or daughter? What do you do for work? What are your hobbies? Do you like baseball or football? Or do sports completely go over your head? By answering these types of questions, we can more clearly get a definition of who you are as a person. We can define your identity.

Hi, I'm Marc

In this blog post, I’m going to use myself as an example. My name is Marc and I am a recent college graduate. I am a son and a brother. I’m not a huge sports fan but I can appreciate the World Series and Super Bowl; although you may need to explain some things to me. I majored in Digital Marketing at Lindenwood University and I love discovering new technologies to tinker with. In my free time I like to work on my radio skills by building my own radio station.

Now that we have a 10,000 foot view as to who I am, we now know what I bring to the podcast. For this example, let’s call the show The Podtrics Pulse. Who knows, I may actually start it someday.

How Who You Are Relates to Your Show

Now that we know who you are from a 10,000 foot view, we now know what you can bring to your new show.

In my example, I’m someone who loves technology and audio. So for The Podtrics Pulse, perhaps I should talk about the different technologies I used to build Podtrics. Or I should talk about the different challenges I faced while figuring out the best way for Podtrics to handle a particular challenge. When talking about audio, I could bring in my experiences from building the radio station; what issues were faced there and how I solved them.

By bringing your whole self into your podcast, it becomes easier to provide a consistent message to your listeners.

Show Branding

A big part of your podcasts identity is going to be how it’s branded. What type of artwork should you use?

For The Podtrics Pulse perhaps I should use one of the Podtrics Logos. Since I’m talking about Podtrics and what the development process was like, it makes sense that I would use the company logo as the artwork for the podcast. Given time however, I may actually want to produce custom artwork specifically for the show as to not have too general of podcast artwork. Although that’s a conversation for another time.

You should also consider what your podcast will sound like. Do you open up your show with some theme music? Or do you say the same thing every time you open the show.

One of my favorite shows is called Podcasting Sucks! by Tanner Campbell. Almost every single episode opens with something along the lines of “Good morning, good morning. I’m me, you’re you, and this is yet another episode of Podcasting Sucks!” It’s super cheesy but it’s enjoyable. And most importantly, it identifies the show extremely quickly so there is no question about what I’m going to be listening to.

No matter if you chose some high production jingle, instrumental melody, or a cheesy solo mini-monologue, be sure that however you open and close your podcast is consistent as this will serve to be an integral part of your podcast’s identity.


When discovering what your podcasts identity will be, first figure out what your identity is from a 10,000 foot view. Then figure out what consistent elements you can have in your show to help reinforce your shows identity through your podcast’s brand.

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